The hottest Newsweek will reappear at the newsstan

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On March 7, "weekly" will reappear newsstand

[ppzhan Abstract] while networking has become a part of people's life, the decline and fall of traditional paper media have emerged one after another. Under the influence of this factor, many big brother traditional paper media have quietly withdrawn from the stage of paper media. The old magazine weekly is one of them, but recently, some media said that weekly, which has successfully transformed into digital media, will launch a paper version again

according to foreign media reports, the Graham family, a senior newspaper publisher, abandoned the old magazine weekly and sold it at a low price. Barry Diller, a media tycoon, spent millions of dollars trying to bring him back to life, only to admit defeat. Even dinabrown, Diller's star, did everything she could to save the plummeting print publishing volume. Although these media tycoons failed, ibtmedia, an unknown small digital publishing company, saw the development prospects of weekly and acquired it at a low price in the summer of 2013

Etienneuzac, 30, the founder of ibtmedia, and johnathandavis, 31, believe that they can reshape weekly into a vibrant and profitable magazine. But now, after they have successfully tripled the number of visits to weekly, the two young people plan to revive this old magazine by increasing the print circulation again. It is reported that the printed version of weekly will appear on the newsstand again on Friday (March 7)

Top headline: Weekly's blood resurrection

kendoctor, a media analyst at economics, said it was difficult to bring a brand back to life. Their price positioning is very high, and the competition in the market is very fierce

some time ago, Jibo, the current employee of weekly, said in an interview at the company's headquarters in lower Manhattan that we have no definite plan to publish the printed edition of weekly again

but uzzak claimed that readers hoped they would publish them again, and these materials have been widely used in the printed edition of weekly. He said: others say it won't work, but after careful consideration, I think the benefit we get from selling printed versions is definitely higher than the cost of doing it

this desire is not out of reach. "Weekly" plans to publish 70000 printed magazines first. 20 years ago, when the magazine was in its infancy, its circulation was 3.3 million, and the price of each copy was $7.99. At that time, the contents of the magazine could also be viewed on the Internet at a cheaper price

uzak said that readers who do not want to read PE twined pipe double arm bellows magazines through the screen will pay for printed magazines, but this is indeed a kind of product

stevencohn of media newsletter said that weekly's intention to publish print magazines again reflects the company's good business awareness. Cohen said: the publication of printed magazines helps to increase the number of online visitors. For weekly, it is good to have a cover. You can appear in meeting with the media. Celebrities and politicians like to appear on the real cover of the newsstand. They have reduced costs, so what will they lose by doing so

however, the reprint of the printed edition of weekly will face the general background of the depression of the whole industry. Sports illustrated and fortune, the parent companies of time's traditional rivals, have recently laid off more than 500 people to further reduce costs

According to the new data released by the audit media alliance, from the perspective of the whole industry, compared with the same period a year ago, the newsstand sales of consumer magazines in the second half of 2013 decreased by 11%, and the paid subscriptions decreased by 1.2%

the zigzag publishing path of weekly

compared with the period, today's Weekly has been very different. Weekly was founded in 1933 with the support of the Astor and Mellon families. In 1961, the Washington Post company controlled by the Graham family acquired weekly. Under the leadership of the Washington Post company, weekly continued to be popular for decades. But after the Internet era, the number of readers and advertising revenue have plummeted

in 2010, sidneyharman, an American audio tycoon, bought weekly for $1, but at the same time, he had to bear the debt of weekly as high as $40million. He worked with Diller to revive weekly through huge investment, and appointed Tina Brown as the head of weekly; After that, brown kept hiring writers and sending them everywhere

the current owners of weekly are young uzak and Davis, who met in the Christian organization on campus. They began to operate the online edition of financial times in 2006, and the starting funds were borrowed from friends and family. Uzak is in charge of advertising sales, and Davis is in charge of program design and article writing. They have refused external investment and have always insisted on independent operation; With the passage of time, the scale of the company has been expanding in China without exception. According to the two people, by 2010, ibtmedia had 10 employees and earned nearly $2 million in revenue. The current IBO of weekly has held positions in the New York Times, portfolio and Reuters

at that time, the company had begun to use software metrics to help readers choose the content they like. Davis said that we began to change the corporate culture to meet different types of needs, so we need to constantly get clues from our readers

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